After studying mechanical engineering at the RheinMain University of Applied Sciences and completing his MBA at San Diego State University, Alex started his career at Daimler AG in 1999 in Stuttgart as Marketing Manager Mercedes-Benz Vans. In 2002 he took over sales management for Mercedes-Benz Transporter in Italy, where he and his team were also responsible for the development of Mitsubishi Fuso. In 2006 he returned to Stuttgart as Head of Sales & Marketing Fuso Europe.
In 2013, as part of the introduction of Customer Dedication, he was the sales lead for Daimler Trucks and Vans at Daimler Latina for the Fuso, BharatBenz, Freightliner, WesternStar, Mercedes-Benz Truck and Vans brands. After returning from Sao Paulo in 2015, he was responsible for managing the global Mercedes-Benz truck fleet and bodybuilder business.
In 2021, Alex moved to the position of Director, FUSO Truck & Bus at Daimler Truck and Bus Australia Pacific Pty Ltd. Alexander and his team developed a comprehensive sales strategy and implemented it successfully. With record sales, the Fuso team made a significant contribution to the success of DTAuP and paved the way for further growth. Afterwards, Alex led the market launch of RIZON Trucks in the USA and Canada on behalf of MFTBC.Since 01.09.2024 he is responsible for Sustainable Logistics Consulting.